Who We Are

Our name is our focus. At YouTheFan we develop and market brands that feature truly unique consumer products, created first and foremost for you, the fan. We recognize that we must continuously earn your loyalty in all that we do. That’s why we offer a 100% Satisfaction Guarantee, including free returns and best price matching.


Our flagship brand is Sportula®, a leader in laser-cut, heavy-duty stainless steel grilling and entertaining tools. It gave us our start back in 2009, and we’ve been growing ever since, expanding our product offerings and our fan base. Sportula is an official licensee to some of the biggest licensors in the world, including the NFL, NHL, MLB, NBA, over 140 major colleges and universities, and branches of the United States armed forces.

Leveraging our licensing agreements and our constant drive to innovate, we introduced the StadiumViewsTM brand. We make heirloom quality 3-D stadium replicas using hand built layered wood construction techniques. Each StadiumView is three inches deep and includes over twenty different layers of precision printed, laser-cut white birch. The end result is a piece of framed art that inspires genuine admiration.  It is designed to be hung on the wall or placed on a shelf or mantel. All StadiumView products are made in the USA.


Our love for fans and fun led us to develop yet another brand, Joe JourneymanTM. Joe is the only player to have played for all 32 NFL teams. All Joe Journeyman products call on your seek-and-find skills to discover Joe and hundreds of other laugh-out-loud hidden objects as you wander through magical hand-drawn artwork representing NFL towns and stadiums. Joe Journeyman is the new gold standard for anyone who loves to search and is a great activity for the whole family. 10% of the net profits from the sale of Joe Journeyman products support Joe’s Kids and local children’s hospitals throughout America.

We are extremely passionate about creating amazing products and then sharing those products with fans. Hundreds of good ideas have been considered and discarded so that we can bring you a few really great products. Great products come from great people, and we’re fortunate to have a lot of really talented people on our team in Warsaw, IN.  Why Warsaw, Indiana? We’re not sure, but we wouldn’t have it any other way.


Here is the vision we embrace. We'd like to share it with you.

Our purpose is to build a great company for the greater good.

We strive to be the leader in innovative licensed consumer products for the grill, kitchen and fan cave.

Our core values are Purpose, Character, Drive, Creativity and Intelligence.


2510 East Center Street
Warsaw, IN 46580